Discover today’s most   exciting  food & beverage brands for your store

Order wholesale from Europe’s best emerging brands. All in one platform, with one minimum checkout and free shipping from €250 per brand.

  • Minimum order of €100 per brand

    Try and test sales of new products without harming the cashflow

    Unique products curated for your store

    Discover and order from independent brands customers love

    All suppliers in one digital platform

    Buy directly from multiple brands without creating numerous user-accounts

    Free shipping from €250 per brand

    Restock your inventory and enjoy free shipping from €250 per brand

  • Discover

    what's new

    this week

    It has never been easier to stand out and offer unique products & shopping experience to your customers.

    Suppliers on Vegshelf add new products daily, so there’s always something new to discover.

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  • Shop wholesale from brands across all categories
    Future of food at your fingertips. Discover, order and bring your customers’ shopping experience to the next level.
  • "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine
  • Meet the brands everyone's talking about
    The most innovative food & beverage startups, Europe's artisan makers, and well-established local manufacturers. Meet them all on Vegshelf.

    Willicroft from Netherlands

    Basta Sia Buono from Belgium

    Pa'lais from Belgium

    Soul Brasil from Germany

Frequently asked questions

What is Vegshelf?
Vegshelf is a curated wholesale marketplace where local & independent European retailers discover, meet and order from today’s most exciting food & beverage brands. With low minimum order quantities, free shipping from 250€, and zero commission on orders, Vegshelf makes it the easiest way for local stores to discover and order from up-and-coming food brands that customers love and demand.
How do I buy from the Vegshelf wholesale marketplace?
After you have signed up and been approved, you can start ordering on Vegshelf. You can filter products by category, price, required delivery & storage temperature, country and other specific product values, or simply use a search bar to find exactly what you’re looking for in just a few clicks. Plus, we feature the last added products weekly in “New brands” page.
In which countries Vegshelf is available?
Currently Vegshelf is available for users in Germany, France, Netherlands and Belgium. Stay tuned - more countries will be added in the mid/end of 2022!
How can I view the wholesale prices?
We verify every single supplier and buyer on Vegshelf to ensure trust & quality among our users. You need to register and get verified to get full access to the Vegshelf marketplace, including to see the wholesale prices and place orders.
Why should I order via Vegshelf’ wholesale marketplace?
Vegshelf is powering independent retailers with access to today’s most exciting brands and digital tools usually available only to big retail players. By using Vegshelf, our retailers are saving up to 80% of their time and money, and are 10x more efficient in their product discovery and order management processes. All that while always remaining up-to-date in terms of the latest food & beverage brands.
Do I need to pay for shipping when ordering via Vegshelf?
If you spend €250 (excl. VAT) per brand, free shipping will be applied. If the order is below €250 (excl. VAT), the flat-rate shipping fee of up to €15 will be applied (depends per brand).
How does shipping & returns work on Vegshelf?
Each brand is responsible for their order fullfilment and shipping. We have chosen to set a very low minimum order value (€100), so that our retailers can easily try new products without harming their cashflow. The consequence to this is that we do not manage returns. However, you have the possibility to claim unconformity of the order within 72h after receiving the order by either contacting the brand directly by sending them a message or contacting us at support@vegshelf.com.
Can I buy from Vegshelf without having a business?
No, Vegshelf is exclusively a B2B (business-to-business) marketplace dedicated for food & beverage wholesale. To sign up and buy on Vegshelf, you need to be a registered company with valid registration and VAT numbers.
Can I contact the brands to ask questions & inquire for samples?
Absolutely. You can communicate directly with any brand on Vegshelf using the messaging tool and see all your message history in your account’s “Messages” page.
How do you select brands?
We go through deep selection process and vet all brands for their quality, sustainability and reliability. Beyond being a registered company, the things we're seeking in our brands and their products are plant-based, great taste, beautiful packaging, unique value proposition, production and order fulfillment capacities, and brand’s engagement and following by existing customers to ensure that you get access to product’s truly loved by customers. If you have a brand that you would love to see on Vegshelf, we need to know → hello@vegshelf.com.
How much does it cost?
Vegshelf is completely free for retailers. There are no membership payments, hidden service fees, commissions or any contract. Even with brands paying us a commission fee on their sale, we can guarantee the best wholesale prices to our retailers thanks to our model’s competitiveness and efficiency.
Will I receive my VAT invoice?
Yes, for every supplier order placed on Vegshelf, you will receive VAT invoice. All invoices are available for downloading or printing at any time from your account’s “Invoices” page.
Be your customers' favourite food store
1
Discover the latest products and brands everyone’s excited about
2
Place orders and receive delivery updates in your e-mail
3
Grow your business by offering products that customers love
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