Order outstanding   emerging   food & beverage products for your store

Vegshelf is a B2B marketplace where European grocers go to discover and order from today's most innovative emerging brands. All vegan. All loved by consumers.
Be ahead, join now.

Order today's most exciting food & beverage brands for your storeRetailer's secret weapon for staying current
  • Low order minimums of €100 per brand
    Your next bestsellers in one digital platform
    Free shipping from €250 per brand
  • New product discovery,

    done in minutes

    Access unique inventory from Europe's most innovative food & beverage brands, all verified for quality and reliability by us.

    New brands are added daily, so there is always something new to discover.

    |
    Baetter Baking - baking mixes
    Easip - non-alcholic drinks
    Amara food - snack bars
    Cravers - hazelnut butters
    UNMILK - plant-based drinks
    Just Nosh - popped lotus snacks
    Omage - plant-based cheese alternative
    ROY Kombucha - beverages
    TodaVida - fruit spreads
     
  • Buy wholesale from brands your customers love
    Grow your business by offering products your customers want - locally sourced, sustainably packaged, vegan, and made from the world’s most amazing natural ingredients.
  • KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader
    Christiane Wader,
    Founder of KETOFAKTUR
    Willicroft

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone
    Brad Vanstone,
    Founder of Willicroft
    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen
    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine
    KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader
    Christiane Wader,
    Founder of KETOFAKTUR
    Willicroft

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone
    Brad Vanstone,
    Founder of Willicroft
    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen
    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine
    KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader
    Christiane Wader,
    Founder of KETOFAKTUR
    Willicroft

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone
    Brad Vanstone,
    Founder of Willicroft
    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen
    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine
  • Meet the brands shaping the future of food
    Food & drink startups challenging the status quo, Europe’s artisan food producers, and well-established local manufacturers. All perfectly curated and ready for wholesale orders on Vegshelf.
    Baetter Baking

    Baetter Baking
    Düsseldorf

    Pa'lais

    Pa'lais
    Brussels

    Just Nosh

    Just Nosh
    Berlin

    Jay & Joy

    Jay & Joy
    Paris

Frequently asked questions

What is Vegshelf?
Vegshelf is a curated wholesale marketplace where local & independent European retailers discover, meet and order from today’s most exciting food & beverage brands. With low minimum order quantities, free shipping from 250€, and zero commission on orders, Vegshelf makes it the easiest way for local stores to discover and order from up-and-coming food brands that customers love and demand.
How do I buy from the Vegshelf wholesale marketplace?
After you have signed up and been approved, you can start ordering on Vegshelf. You can filter products by category, price, required delivery & storage temperature, country and other specific product values, or simply use a search bar to find exactly what you’re looking for in just a few clicks. Plus, we feature the last added products weekly in “New brands” page.
In which countries Vegshelf is available?
Currently Vegshelf is available for users in Germany, France, Netherlands and Belgium. Stay tuned - more countries will be added in the mid/end of 2022!
How can I view the wholesale prices?
We verify every single supplier and buyer on Vegshelf to ensure trust & quality among our users. You need to register and get verified to get full access to the Vegshelf marketplace, including to see the wholesale prices and place orders.
Why should I order via Vegshelf’ wholesale marketplace?
Vegshelf is powering independent retailers with access to today’s most exciting brands and digital tools usually available only to big retail players. By using Vegshelf, our retailers are saving up to 80% of their time and money, and are 10x more efficient in their product discovery and order management processes. All that while always remaining up-to-date in terms of the latest food & beverage brands.
Do I need to pay for shipping when ordering via Vegshelf?
If you spend €250 (excl. VAT) per brand, free shipping will be applied. If the order is below €250 (excl. VAT), the flat-rate shipping fee of up to €15 will be applied (depends per brand).
How does shipping & returns work on Vegshelf?
Each brand is responsible for their order fullfilment and shipping. We have chosen to set a very low minimum order value (€100), so that our retailers can easily try new products without harming their cashflow. The consequence to this is that we do not manage returns. However, you have the possibility to claim unconformity of the order within 72h after receiving the order by either contacting the brand directly by sending them a message or contacting us at support@vegshelf.com.
Can I buy from Vegshelf without having a business?
No, Vegshelf is exclusively a B2B (business-to-business) marketplace dedicated for food & beverage wholesale. To sign up and buy on Vegshelf, you need to be a registered company with valid registration and VAT numbers.
Can I contact the brands to ask questions & inquire for samples?
Absolutely. You can communicate directly with any brand on Vegshelf using the messaging tool and see all your message history in your account’s “Messages” page.
How do you select brands?
We go through deep selection process and vet all brands for their quality, sustainability and reliability. Beyond being a registered company, the things we're seeking in our brands and their products are plant-based, great taste, beautiful packaging, unique value proposition, production and order fulfillment capacities, and brand’s engagement and following by existing customers to ensure that you get access to product’s truly loved by customers. If you have a brand that you would love to see on Vegshelf, we need to know → hello@vegshelf.com.
How much does it cost?
Vegshelf is completely free for retailers. There are no membership payments, hidden service fees, commissions or any contract. Even with brands paying us a commission fee on their sale, we can guarantee the best wholesale prices to our retailers thanks to our model’s competitiveness and efficiency.
Will I receive my VAT invoice?
Yes, for every supplier order placed on Vegshelf, you will receive VAT invoice. All invoices are available for downloading or printing at any time from your account’s “Invoices” page.
Designed to make independent businesses thrive
Extremely resilient, embedded in local communities and our culture - those are European independent businesses. By providing with tools, technology and terms usually available to large players, we ensure they win.
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stores

Gift & Lifestyle

Gift & Lifestyle
shops

Hotels & Fitness

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studios

Organic

Organic
stores

Coffee

Coffee
shops

Subscription

Subscription
boxes

Specialty

Specialty
stores

Independent

Independent
retailers

Pop-up

Pop-up
stores

Gift & Lifestyle

Gift & Lifestyle
shops

Hotels & Fitness

Hotels & Fitness
studios

Set up your store for success. Join Vegshelf.
1
Register, get verified, and discover the latest products
2
Buy wholesale and receive delivery updates in your e-mail
3
Stay ahead and grow sales by offering products customers want
Want to sell on Vegshelf? More info
SHELF DIGEST
New school of food wholesale is here
Our resources give you the insights and inspiration to grow your business in ever changing food retail landscape.
3 reasons why you should have vegan options on your coffee-shops's menu
Be in the know - 5 CPG trends to watch in 2022
3 reasons why you should have emerging food brands in your store
Food retail 101: How to create outstanding shopper experience?
3 reasons why you should have vegan options on your coffee-shops's menu
Be in the know - 5 CPG trends to watch in 2022
3 reasons why you should have emerging food brands in your store
Food retail 101: How to create outstanding shopper experience?
3 reasons why you should have vegan options on your coffee-shops's menu
Be in the know - 5 CPG trends to watch in 2022
3 reasons why you should have emerging food brands in your store
Food retail 101: How to create outstanding shopper experience?

Want to try some products first?

Join the waitlist for Vegshelf sample box.