24/7 exposure to vetted wholesale buyers

Put your brand in front of verified independent (online) stores

Fast & simple customer management

Manage your customer accounts, orders, and invoices all in one place

Orders from minimum €100 value

Receive and fulfill orders that are worth shipping

Guaranteed payout for every order

Get paid within 10 days after delivering the products

Open your digital wholesale store in few clicks

Create your brand’s wholesale shop by adding products, and the key company information that retailers will need to get to know your brand.

 
 

Reach more buyers and grow your business

Expand your business to other markets with independent stores, coffee shops, and webstores from Germany, France, Netherlands and Belgium - all vetted for reliability and quality by us.

Get paid in time
and on
fair terms

We take care of payments & invoicing, and charge a low 10-15% commission on orders. Our brands get paid within 10 days of fulfillment. On time, always.

 

Be among the brands shaping the future of food & beverage

"We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

Peter Feddersen,

Co-founder of Soul Brasil Cuisine

"We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end foodservice with the help of Vegshelf B2B platform."

Christiane Wader,

Founder of KETOFAKTUR

"We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

Brad Vanstone,

Founder of Willicroft

"We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

Peter Feddersen,

Co-founder of Soul Brasil Cuisine

"We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end foodservice with the help of Vegshelf B2B platform."

Christiane Wader,

Founder of KETOFAKTUR

"We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

Brad Vanstone,

Founder of Willicroft

"We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

Peter Feddersen,

Co-founder of Soul Brasil Cuisine

"We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end foodservice with the help of Vegshelf B2B platform."

Christiane Wader,

Founder of KETOFAKTUR

"We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

Brad Vanstone,

Founder of Willicroft

Access network of the most exciting European retailers
For physical and online stores it’s Vegshelf where they discover and order products from up-and-coming food brands to form unique assortment and deliver exceptional shopping experience to their customers.

Local épiceries, specialty markets, concept and pop-up stores, online shops, subscription boxes and even coffee shops. Meet them all here.

Designed to power your food & beverage business

From creating your brands’ wholesale storefront to simple order and invoice management, we got you covered. So, you can focus on what you do best - developing world’s most innovative food products and award-winning brands.

Your online B2B store

Sell wholesale online with stunning B2B e-commerce storefront

Your online B2B store

Decide to whom and where to sell

Have control to whom and where you want to sell products via Vegshelf

Decide to whom and where to sell

Messaging

Receive and send messages to your buyers via Vegshelf messaging system

Messaging

Stock management

Manage your product assortment and availability

Stock management

Easy order fulfillment & management

Manage orders and customer accounts from one place

Easy order fulfillment & management

Automatic invoices

Have all invoices automatically generated and available for downloading

Automatic invoices

Your online B2B store

Sell wholesale online with stunning B2B e-commerce storefront

Your online B2B store

Decide to whom and where to sell

Have control to whom and where you want to sell products via Vegshelf

Decide to whom and where to sell

Messaging

Receive and send messages to your buyers via Vegshelf messaging system

Messaging

Stock management

Manage your product assortment and availability

Stock management

Easy order fulfillment & management

Manage orders and customer accounts from one place

Easy order fulfillment & management

Automatic invoices

Have all invoices automatically generated and available for downloading

Automatic invoices

Your online B2B store

Sell wholesale online with stunning B2B e-commerce storefront

Your online B2B store

Decide to whom and where to sell

Have control to whom and where you want to sell products via Vegshelf

Decide to whom and where to sell

Messaging

Receive and send messages to your buyers via Vegshelf messaging system

Messaging

Stock management

Manage your product assortment and availability

Stock management

Easy order fulfillment & management

Manage orders and customer accounts from one place

Easy order fulfillment & management

Automatic invoices

Have all invoices automatically generated and available for downloading

Automatic invoices

Frequently asked questions

What is Vegshelf?
Vegshelf is a curated wholesale marketplace where today’s most exciting food & beverage brands get discovered and do business with local & independent European retailers. Thanks to their own digital wholesale storefront, and seamless customer & order management, brands on Vegshelf can grow their business internationally, while keeping the focus on their craft of developing mind-blowing products.
How do I sell on Vegshelf?
First step is to apply and get verified. After, you can log in to customize your brand’s digital storefront and upload products to sell on Vegshelf. You’ll need to identify countries to which you want to sell via Vegshelf and add the bank account to receive your payout. Once that is done, you’re ready to go live and be presented to our network of retailers. Count on us if you need help with professional product photos, descriptions, or advice on optimizing your online B2B store’s performance - our team will take care of it for free.
How long will it take for my brand to be approved & listed on the platform?
Our task is to make it as fast as possible, however due to the high volume of applications we receive, it may take between 2-3 days for brand or product listing approval.
In which countries Vegshelf is available?
Currently Vegshelf is available for users in Germany, France, Netherlands and Belgium. Stay tuned - more countries will be added in the mid/end of 2022!
Will I be able to use Vegshelf alongside my current distributors and agents?
Absolutely. Having an existing distributor or sales representative is not a problem, since we do not require exclusivity. Moreover, you have full control to decide in which countries you want to sell on Vegshelf by identifying that in your account’s settings. Buyers from countries to which you don’t sell will not be able to buy your products via Vegshelf.
How does order fulfillment & shipping work?
We do not maintain stock of products sold on the marketplace, therefore each brand is responsible for their order fulfillment and shipping. Your product page will inform retailers about the product's average lead time. Also, estimated delivery time together with shipping costs for orders below €250 will be displayed to the buyer at the order check-out. After the buyer has placed an order from you, you’ll receive notification with all the order details necessary to prepare the shipment. Package your items carefully, use your shipping courier and, once shipped, update the order status in your dashboard - this will notify the buyer that the order is on it’s way.
How does the returns work - will retailer be able to return the product?
In case there is something wrong with the order, the buyer has 72 hours to submit the claim by sending a message directly to you or - by contacting us. We advise that you try to reach an agreement with the buyer (product replacement, discount, money-back) and inform us on the outcome.
Can I decide in which stores my products are sold?
Yes, you as a brand are in the driver’s seat and can decide where your products are sold. When you receive an order request, you have the choice to either confirm or reject it. Rest assured, every buyer before receiving access to Vegshelf marketplace, has been vetted for reliability and quality by us. The criteria according to which we verify buyers are: business registration details, incl. valid VAT number, store address, social media and web presence, size of business, store photos, and time in business.
How much does it cost for the brand to sell via Vegshelf?
Vegshelf is based on a success model, which means that we make money only when you do. We are a commission-only marketplace and charge 15% on opening orders, 10% on returning orders (excl. VAT and shipping fee). Being flexible and accessible, our model is designed for ambitious emerging brands allowing them to benefit from the tools and sales opportunities that Vegshelf provides without paying upfront membership or listing fees, making hefty trade fair investments or signing the fixed, long-term exclusivity with distributor or sales agent for the usual 25% fee.
What is the minimum order value (MOV) when selling on Vegshelf?
Based on our user feedback, we have chosen to set the minimum order value to €100, allowing our brands to receive orders worth shipping, as well as enabling our retailers to easily try new products without harming their cashflow.
Can I contact buyers?
Yes, you can message any retailer who has previously either placed an order or sent a message to you on Vegshelf. You can send a new message by navigating to the “Orders” page, or a particular Buyer's company page, and clicking on “Contact buyer”. You can see all your message history in your account’s “Messages” page.
Which brands are approved to list on Vegshelf?
All brands on Vegshelf have been carefully selected and personally verified by our team. Beyond being a registered company, the things we're seeking in our brands and their products are plant-based, great taste, beautiful packaging, unique value proposition, production and order fulfillment capacities, and brand’s engagement and following by existing customers.
When will I get paid for the orders that were received via Vegshelf?
Once you (or your courrier) has delivered the order, you need to update the order status in your dashboard to initiate the payout process. Brands on Vegshelf benefit from guaranteed payout within 10 days after order has been delivered.
How do I get featured on Vegshelf?
We regularly curate and feature our brands in the “New brands” discovery page and each category section. In addition, we love to share the news from our brands on our social media, newsletter and feature them on our blog. Therefore, if you are interested in marketing opportunities exclusive to our brand community, please contact us at support@vegshelf.com.
Ready to grow your food brand’s wholesale?
1
Register, get verified and create your digital wholesale store
2
Receive order requests from vetted European independent stores
3
Get paid within 7 days after fulfilling the order
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